Ambient Computing: Many companies are digitizing their architecture to improve efficiency and the customer experience. As part of this process, software systems offer more automated ways to provide value in those situations that previously required the physical intervention of humans to make decisions between two or more enterprise systems. Over time, these systems have evolved…
Intelligent Service: Increasingly, companies adapt to technological innovations and incorporate modern tools that allow them to get closer to the customer and offer personalized, fast and efficient support. In this sense, intelligent service is highlighted in the market. It is the application of solutions that offer answers to the customer without needing an attendant available….
Many companies think of digital transformation as a purely technological process, as if implementing software-based systems would launch them into the world of efficiency, doubling profitability. So, like magic. Others, in turn, think they don’t have the size or budget for it. Wrong and wrong. One thing is sure: digitizing is an essential and indispensable…
Technology for Retail: New technologies are being developed and implemented, whether in physical stores or online, to streamline processes, optimize operations and enhance the shopping experience. In this context, we will discuss five trends in technology for retail that can help your business model, with a focus on sales and customer experience. Data Analysis –…
Technology in Marketing Strategies: Whether in the technology area or not, you must have heard about the exponential increase in data generation due to the increasing use of technological devices in recent years. You are probably part of it: Sending emails. Interacting on social networks. Counting on the help of a virtual assistant. Using a…
Do you know what Instant Articles are? Using this Facebook feature is essential for companies that want to improve the audience and engagement of their articles by offering an optimized and complete user experience. Every company that works to enhance its image through social networks like Facebook knows that “audience and engagement” are crucial terms….
SMO Marketing Strategies: Working your campaigns within social networks makes all the difference when getting more customers for the business. As we have already explained, this is because they allow your company’s website or blog to receive more hits, improving its positioning on the internet. This can even impact the conversion rate of the business….
Sales Machine with Digital Marketing: When we approach the importance of good publicity work for selling products or services, no topic is mentioned as much these days as digital marketing. We live in the information age and, increasingly, our interactions on the internet are mixed and effectively become part of our routine, personal or professional….
Sales Model: As you can see, each commercial format has its particularities, advantages, and disadvantages. Company size, segment, and industry are also essential elements in the evaluation for choosing between D2C, B2C, and B2B2C. Therefore, it is essential to carefully analyze the models and understand which one best aligns with the objectives and purpose of…
