Category: MARKETING

Management Challenges In SMEs: Conquering space in a competitive market is part of every entrepreneur’s desire – but it is not always a simple mission. In an adverse scenario such as the pandemic, this objective becomes even more challenging for companies of the most diverse sizes and segments – especially for SME owners. Leading a […]

With a certain amount of investment you can now start developing social marketing in your company. To be able to apply this resource effectively, it is first necessary to use content marketing tools, such as audience segmentation, market research, goal plans and definition of themes. Defining the social cause to be supported by your company […]

SEO for LinkedIn helps you build a qualified profile and increases your chances of being found by recruiters. To do this, you need to apply optimizations that increase the reach of your account. Let me know which ones. LinkedIn is the leading professional social network. The platform brings together employers and professionals in constant communication, […]

Google Marketing Platform: Commonly, Google is among the main channels of Digital Marketing. Millions of users use the site daily, searching for products, services, solutions, and informative content. To meet the demands of companies that advertise on Google Ads, work with SEO and Content Marketing or use other resources, the search engine created the Google […]

Email marketing is one of the most effective tools for generating leads, building customer loyalty and increasing sales, whether packaging machines or even beauty products. With a well-designed strategy, it is possible to create email marketing campaigns that deliver relevant and personalized messages to recipients. This article will share tips and best practices for creating […]

If you want to be successful with your marketing strategy, you must monitor performance metrics analysis regularly. As such, analyzing your performance metrics is critical to understanding how your campaigns perform and making the necessary adjustments to improve them. In this article, you’ll explore the importance of analyzing performance metrics in marketing, the key ones you […]

Content marketing has become essential for companies to reach and engage their target audience in recent years. With ever-evolving technologies and changing consumer preferences, a powerful new approach has emerged: interactive content marketing. In this article, we will explore the emerging trends in this field, discussing the benefits, types of content, successful examples, emerging trends, […]