Market intelligence goes beyond the analysis of competitors and has as its primary objective to analyze locally and globally all the opportunities available for a company’s growth. Mapping and monitoring the competition have always been part of the actions to ensure competitiveness. The large volume of data allows the collection and processing of strategic information…
Data Science: Companies around the world, of the most diverse sizes and sectors, have long noticed the importance and positive impact of the implementation of Data Science solutions on the constant and healthy growth of their businesses. And complex data is proving that the value of Data Science to businesses will only increase over time….
Real-Time Data: You may have noticed that everything seems to happen at a much faster speed than it did 15 or 20 years ago. And that makes complete sense. With the advent of the Internet and the constant advances in technological development, the volume of information in circulation has increased dramatically. And with more information…
Google Trends can be strategically critical to your business content. Amid the possibilities that the tool offers, knowing how to explore the resources can be decisive in capturing the right results. Next, we will show you a little more about how to use the tool! Search Terms As soon as you open Google Trends, you’ll…
Natural Language Processing goes hand in hand with text analysis. It groups categorize words and extracts structures and meanings from large volumes of content. Text analysis, in turn, is used to explore textual contents and find new variables for the raw text. This way, viewing and filtering the content as inputs to predictive models or…
Inbound Marketing: How do you feel when you enter a website with multiple banners interrupting browsing? What about a bunch of unsolicited commercial emails in your inbox, in addition to the hated spam? Millions of users worldwide feel the discomfort generated by these actions, so it is evident that the consumer profile has changed and,…
When thinking about email marketing, does your company automatically associate this tool with something that doesn’t give a return? Well, know that many organizations follow this same line. They prefer to bet on online strategies that are more popular, such as social media management. It turns out that email marketing is not only a practical…
The Three Ps of Marketing that are essential for the perfect marketing strategy are “Price”, ”Product”, ”Place” and “Promotion”. We have gathered successful cases of large companies that have become examples using the 4 Ps of marketing. Coca-Cola Founded in 1886, Coca-Cola is a Company whose main product is soda. With over 100 years of…
In the business process, outbound marketing works as a closed circle. Within this circle, several techniques attract the customer’s attention, such as TV advertisements, paper flyers and even the active approach of salespeople and telemarketing. A circle represents outbound because this strategy works more directly, unlike inbound and its engagement stages. So it doesn’t matter…
