Information Security: Data generates information and insights, which open the possibility of making strategic decisions with speed, precision, and agility: this is an undeniable premise within the current corporate scenario. However, stricter legislation on data, its storage, use, and custody make this reality a tacit and persistent danger for modern organizations. As an example of…
Creating a new website for your business is critical to show that your company is connected with these changes. The internet has revolutionized the way of relating to the public. Greater access to varied content, new forms of consumption, and new types of interactions are some aspects that have caused a boom in communication in…
Getting new customers as well as retaining customers is not such an easy task. However, the act to retain customers with digital marketing is cheaper than acquiring new ones, but it requires dedication! Therefore, it is not enough to retain customers; it is necessary to show why they should continue using your product and service….
When we talk about technology and technological inventions, we tend to think of ideas far from reality and very close to the artificial. The truth is that technology has much more to do with nature than we realize. Proof of this is that many inventions and products are inspired by biological factors already in them….
Modern plantations and agricultural technology operations are carried out differently than those practiced a few decades ago. Initially, we can relate this leap in productivity and plantation management to the technological advances applied to agriculture. Agricultural technology today includes the use of different types of sensors, the use of machines, and integrated systems. Currently, the…
According to the report, more than 95% of respondents believe that technology is capable of minimizing HR expenses, and 97% of companies that, during the pandemic, made admissions through the internet plan to preserve the digitization of processes. This data allows us to say that, in the coming years, the sector will undergo major transformations….
We live today in the age of technology and information. We are bombarded daily by the most diverse news. Data permeates our reality, and we must know how to deal with a Business Intelligence Strategy daily. For companies, data are essential tools to guide decision-making in any area. But it’s not enough to have a…
If you want your company to stand out in the market, know that creating an excellent visual identity is the key to success. After all, there are several companies, but brands that competitors and consumers positively recognize are few. The visual identity must be impactful, ensuring that your company is recognized even if the name…
Neuromarketing: Anticipating consumers’ needs and getting into their minds is perhaps every entrepreneur’s or marketer’s dream. After all, what drives us to close a purchase or hire a service goes far beyond the need. In this context, there is nothing better than understanding how the human mind works to understand the desires, impulses, and emotions…
