Technology for Retail: New technologies are being developed and implemented, whether in physical stores or online, to streamline processes, optimize operations and enhance the shopping experience. In this context, we will discuss five trends in technology for retail that can help your business model, with a focus on sales and customer experience. Data Analysis –…
Technology in Marketing Strategies: Whether in the technology area or not, you must have heard about the exponential increase in data generation due to the increasing use of technological devices in recent years. You are probably part of it: Sending emails. Interacting on social networks. Counting on the help of a virtual assistant. Using a…
Do you know what Instant Articles are? Using this Facebook feature is essential for companies that want to improve the audience and engagement of their articles by offering an optimized and complete user experience. Every company that works to enhance its image through social networks like Facebook knows that “audience and engagement” are crucial terms….
SMO Marketing Strategies: Working your campaigns within social networks makes all the difference when getting more customers for the business. As we have already explained, this is because they allow your company’s website or blog to receive more hits, improving its positioning on the internet. This can even impact the conversion rate of the business….
Sales Machine with Digital Marketing: When we approach the importance of good publicity work for selling products or services, no topic is mentioned as much these days as digital marketing. We live in the information age and, increasingly, our interactions on the internet are mixed and effectively become part of our routine, personal or professional….
Sales Model: As you can see, each commercial format has its particularities, advantages, and disadvantages. Company size, segment, and industry are also essential elements in the evaluation for choosing between D2C, B2C, and B2B2C. Therefore, it is essential to carefully analyze the models and understand which one best aligns with the objectives and purpose of…
Banner For A Website Or Virtual Store Online marketing strategy: They are used in the first fold of a website or e-commerce to capture the reader’s attention and encourage navigation through the website. So, you hire this service when you want to attract visitors’ attention by expressing your business’s value proposition or communicating about a…
Personalized Service: How does the contact between your company and the customer happen? Is this interaction memorable and leaves a mark on the business? If you have questions to answer, you need to get away from a generic, low-impact proposal. To do so, implement personalized service to the structure of the enterprise. In this sense,…
Technologies in Service: One of the most critical factors for the growth and success of a company is customer service. Although it is necessary to promote efficient management of costs, internal processes, and people, it is essential to value consumer satisfaction. For this, there are new technologies in service that are essential. After all, the…
