Especially in the past year, most companies seem to be talking about just one thing: digital transformation. However, there are differences between digitization and digital transformation. The question is: do we understand which ones? Since the outbreak of the coronavirus crisis, it seems clear that processes such as business development in e-commerce or teleworking…
How to work with digital marketing to have professional success in the medium and long term? A strong identity is critical to your professional success. Build Your Online Presence You can do this through a personal blog, website, or profile on social networks. So, when planning to work with digital marketing, you must build a…
Digital Marketing and Analytics: Digital marketing is increasingly essential for a business’s success. There are many strategies to achieve good results in this area, such as social media marketing and web analytics. Therefore, attaining significant developments in the digital environment requires constant learning and updating. In this way, the professional who invests in specialization courses…
IT Metrics: The starting point for improving processes and making the IT sector more effective is to see the work done in it better. And to fully understand what is happening, the company must track some critical IT metrics demonstrating the operational capacity and performance of the sector. A common confusion is that IT metrics…
Intelligence in the corporate communication network is currently incorporated in almost all companies, regardless of their area of activity. The popularization of terms such as Big Data made managers keep an eye on innovation resources that can be used to bring benefits to organizations. Used to designate the large-scale volume of data that is collected…
Ambient Computing: Many companies are digitizing their architecture to improve efficiency and the customer experience. As part of this process, software systems offer more automated ways to provide value in those situations that previously required the physical intervention of humans to make decisions between two or more enterprise systems. Over time, these systems have evolved…
Intelligent Service: Increasingly, companies adapt to technological innovations and incorporate modern tools that allow them to get closer to the customer and offer personalized, fast and efficient support. In this sense, intelligent service is highlighted in the market. It is the application of solutions that offer answers to the customer without needing an attendant available….
Many companies think of digital transformation as a purely technological process, as if implementing software-based systems would launch them into the world of efficiency, doubling profitability. So, like magic. Others, in turn, think they don’t have the size or budget for it. Wrong and wrong. One thing is sure: digitizing is an essential and indispensable…
Technology for Retail: New technologies are being developed and implemented, whether in physical stores or online, to streamline processes, optimize operations and enhance the shopping experience. In this context, we will discuss five trends in technology for retail that can help your business model, with a focus on sales and customer experience. Data Analysis –…
