In the business process, outbound marketing works as a closed circle. Within this circle, several techniques attract the customer’s attention, such as TV advertisements, paper flyers and even the active approach of salespeople and telemarketing. A circle represents outbound because this strategy works more directly, unlike inbound and its engagement stages. So it doesn’t matter…
Chain resilience will come through digital logistics, and transformation is just beginning. When we talk about what the pandemic has revealed about global logistics, we know at least two things: first, that its fragility was evident; and after that, the recovery of resilience would take place through more flexible and agile logistics, that is, through…
Digital Marketing Trends: The pandemic potentiated movements that would probably take a long time to happen. It was also possible to perceive several trends in consumer behavior and the market itself with it. When talking about marketing actions, especially digital marketing, it is necessary to remember that in addition to creating strategies for the current…
Do you know what remarketing means? You may not even know about this strategy, but you have certainly been impacted by it; maybe one day, browsing the internet, you searched for a product like an industrial mixer, and later, you ended up coming across the same product or some research suggestions for all sites you…
Artificial intelligence applications are the big request to optimize digital marketing. If you are aware of the technological trends in the world, then you know how the functioning of AI is impacting the most diverse areas of knowledge. So, it shouldn’t come as a surprise to anyone to use apps in digital marketing. Not playing your…
The various alternatives to selling online can be seen positively by your brand. However, to be successful, you need to know which channels can be most helpful in communicating with the right audience. In addition to Ecommerce platforms, there are a variety of channels available to promote your products and, according to your needs, even…
An email marketing tool is the first step to ensuring quality communication with the public, selling more, and retaining consumers. Do you want to know more about email tools and how to use them to optimize your marketing actions? So, let’s explain: What is an email marketing tool; Benefits that the email marketing tool offers…
With it, your company can be found on Google services more straightforwardly. In addition, Google My Business has a series of features that add value to your company’s digital presence. In the webinar presented by digital – E-commerce for micro and small businesses, you will understand how to create or update your profile on Google…
Digital Marketing: The existence of a business is only possible when the activity meets a demand for a specific need. Specializing to meet the largest likely share of this demand with excellence should be the goal of any entrepreneur. However, in many cases, we observe companies that operate in a particular segment venturing to develop…
