CRM and marketing automation are part of this new reality, managing web marketing and simplifying business work. The internet sales process is an entirely different world from physical stores. With more advanced instruments that dispense with spreadsheets and excess paper, it is possible to centralize all information about your company and consumers within one system….
Need a little help to improve your Google ranking? When it comes to SEO (Search Engine Optimization or Optimization for Search Engines), as much as every step by step is followed to the letter; there are no overnight results. So planning and persistence are critical! Although the company does not officially reveal the criteria, it…
Digital Marketing has changed, and companies need to change with it. Being on social and digital media today is a must for organizations that want to stand out from the competition. This also applies to brands, professionals, and institutions. The undertaking is a task that requires a lot of creativity, dedication, and, above all, a…
Marketing and sales teams don’t do the same job, but many professionals still think they do. Some people even believe that “one team hinders the other.” That’s where the first mistake comes in! Companies where teams cultivate a certain “rivalry” and do not communicate end up paying a high price, with lost revenue and unmet…
A marketing team is responsible for managing the entire organization’s communication, promoting and working on brand positioning, following market trends, consumption, and public behavior, monitoring the actions of the competition, and capturing qualified leads for the sales team. In addition, the team identifies technological innovations that can help improve the quality of the products and…
Do you know the importance of having a blog for your website? The reason for this occurs in different ways, with the possibility of expanding the brand’s reach and establishing more authority in the activity area being a great highlight. In practice, the term blog comes from the words web and log, representing a network…
Getting new customers as well as retaining customers is not such an easy task. However, the act to retain customers with digital marketing is cheaper than acquiring new ones, but it requires dedication! Therefore, it is not enough to retain customers; it is necessary to show why they should continue using your product and service….
Neuromarketing: Anticipating consumers’ needs and getting into their minds is perhaps every entrepreneur’s or marketer’s dream. After all, what drives us to close a purchase or hire a service goes far beyond the need. In this context, there is nothing better than understanding how the human mind works to understand the desires, impulses, and emotions…
Digital Marketing works for Businesses: Nowadays, a lot is said about the digital presence of brands and the promotion of their products and services online. While all this brings with it concepts that are relatively easy to understand, many related questions can still arise. For example, a common question is whether digital marketing works for…
