Digital Marketing: The existence of a business is only possible when the activity meets a demand for a specific need. Specializing to meet the largest likely share of this demand with excellence should be the goal of any entrepreneur. However, in many cases, we observe companies that operate in a particular segment venturing to develop…
You can collect data needed to do Business Intelligence in web analytics tools, Marketing Automation tools, a CRM or a Business Intelligence platform. Thinking about the work of the Marketing area, one of those that most benefit from BI, the tools provide relevant data such as: Much of this data can also be collected in…
Learning how to run a business is a journey that can take time. We talk about aligning and coordinating all aspects of a company, managing employees, suppliers, finances, sales, and meeting tax obligations. That is a lot, do you agree? To learn how to run a business, you need to understand that there are some…
If you already have a suitable scheme to start your small business, but you still don’t know how to advertise to find customers, don’t worry, I’ll help you with that! After all, a good marketing strategy is a way to have a successful business because it’s no use having excellent products to offer your potential…
