Market segmentation is crucial to a company’s success by understanding your target audience’s characteristics, needs and preferences. With this, it is possible to customize messages, direct investments more efficiently and increase the chances of winning customers. For example, consider a scaffolding company. By segmenting its market, this company can identify the civil construction sectors that most…
In recent years, digital marketing to boost has become a powerful tool to boost website traffic and increase business conversion. With the exponential growth in the use of the Internet as a communication and sales channel, companies need to be present and active in the digital environment. Digital marketing offers a variety of strategies and tactics…
Chatbots in customer service: In the increasingly connected world we live in, customer service plays a crucial role in the success of any business, be it disposable cake packaging or even cosmetics. With the evolution of technology, chatbots have emerged as a promising solution to improve customer experience and streamline business operations. However, many myths…
Virtual Assistance: In our increasingly digital world, companies are constantly looking for ways to streamline and enhance their customer service and lead generation strategies. Chatbots and virtual assistants have emerged as efficient and innovative solutions capable of significantly transforming the consumer experience. In this post, we’ll explore the power of these technologies and how they…
Precision Marketing: The marketing world has undergone a true revolution in recent years, and data for target audience segmentation has become one of the most influential and efficient strategies. Just like your cane harvester business, precision marketing is an approach that uses detailed information about consumers to target personalized campaigns and messages, reaching the right…
Connect Two JBLs: The brand has technology to connect multiple devices to play the same sound simultaneously. Could you find out how it works? You know that meeting with friends or that family barbecue where the sound could be louder, but you can’t solve it with your sound box? If you have more than one…
Through customer satisfaction, learn how to retain your audience, win new consumers and improve service. In any business, it is very important to pay extra attention to those who are already customers, seeking to retain them. In addition, by observing important metrics about customer satisfaction, it is possible to work on increasingly better strategies to…
With an increasingly demanding consumer, being attentive and ready to meet their needs is essential. Therefore, good customer relationship management can differentiate between a closed deal and a lost one. That’s where CRM comes in. Customer Relationship Management (CRM) is optimizing the relationship between the company and the consumer. And, in an increasingly digital world,…
Financial institutions are investing more and more in technology. Learn how to create a chatbot for banks and its advantages. Digitalization has become increasingly common in several companies from different areas. And with financial institutions, this is no different, since the sector is one of those that most seeks technological innovations. So, check out how…
