Technological advancement has brought many changes to the marketing of products and services. Today, it is possible to have a virtual store or website, sell on a marketplace or act as an intermediary in dropshipping sales . Next, we will explain what this term means, what the advantages are and how to start this business…
Management Challenges In SMEs: Conquering space in a competitive market is part of every entrepreneur’s desire – but it is not always a simple mission. In an adverse scenario such as the pandemic, this objective becomes even more challenging for companies of the most diverse sizes and segments – especially for SME owners. Leading a…
SKU: Many managers can consider the inventory management policy as a secondary process. However, failures in this area directly harm the company’s ability to be competitive. For this reason, many managers look for new technologies to be more effective, as is the case with SKUs. Knowing what an SKU is and how to apply it…
Business Intelligence and predictive analytics are closely linked. In a nutshell, the information processing strategy allows the company to identify opportunities with much more precision. It gives BI a competitive advantage compared to other ways of obtaining strategic insights in the corporate environment. Continue reading better to understand Business Intelligence’s relationship with predictive analysis. What…
How about improving construction management with the use of software and some simple changes to your company’s workflows? Discover some of the benefits of using ERP in construction management and understand how it works in practice! Tools are resources that can help bring improvements to the business, such as increased efficiency, assertiveness in delegating tasks…
Exporting your company’s products presents itself as a great option, especially in times of internal economic instability, like the one we are experiencing today in our country. However, you need to know how to export within the law, or this solution could become a problem. Legal and fiscal requirements, fees, and taxes are matters that…
The success of a company is closely linked to the good relationship between all its areas, including those that are not directly related to sales, such as the human resources sector, which has great relevance within the organization. The HR department is one of the main ones in any company because, contrary to what many…
Company Management: Managing a company is a complex task. After all, you need to cross-reference a lot of information to be able to make decisions. Have you ever thought about using technological systems to help you with this task? Be aware that, currently, there are a multitude of appropriate solutions for your company, regardless of…
With a certain amount of investment you can now start developing social marketing in your company. To be able to apply this resource effectively, it is first necessary to use content marketing tools, such as audience segmentation, market research, goal plans and definition of themes. Defining the social cause to be supported by your company…
