Natural Language Processing goes hand in hand with text analysis. It groups categorize words and extracts structures and meanings from large volumes of content. Text analysis, in turn, is used to explore textual contents and find new variables for the raw text. This way, viewing and filtering the content as inputs to predictive models or…
Inbound Marketing: How do you feel when you enter a website with multiple banners interrupting browsing? What about a bunch of unsolicited commercial emails in your inbox, in addition to the hated spam? Millions of users worldwide feel the discomfort generated by these actions, so it is evident that the consumer profile has changed and,…
When thinking about email marketing, does your company automatically associate this tool with something that doesn’t give a return? Well, know that many organizations follow this same line. They prefer to bet on online strategies that are more popular, such as social media management. It turns out that email marketing is not only a practical…
The Three Ps of Marketing that are essential for the perfect marketing strategy are “Price”, ”Product”, ”Place” and “Promotion”. We have gathered successful cases of large companies that have become examples using the 4 Ps of marketing. Coca-Cola Founded in 1886, Coca-Cola is a Company whose main product is soda. With over 100 years of…
In the business process, outbound marketing works as a closed circle. Within this circle, several techniques attract the customer’s attention, such as TV advertisements, paper flyers and even the active approach of salespeople and telemarketing. A circle represents outbound because this strategy works more directly, unlike inbound and its engagement stages. So it doesn’t matter…
Omnichannel is the result of one of the many transformations brought about by technology in recent years. It emerged from the perception by companies of a maturing digital world. At first, customers used search engines to compare prices. Then, they began to purchase products via online stores. Currently, the general public wants a complete experience…
The need now is to use AI technology to create effective touchpoints with your customers. Many companies have already discovered this. A survey by Forrester, a company specializing in customer experience, shows that 42% of executives have customer relationships as a priority. And whoever manages to stand out will emerge. What are organizations doing? We…
Chain resilience will come through digital logistics, and transformation is just beginning. When we talk about what the pandemic has revealed about global logistics, we know at least two things: first, that its fragility was evident; and after that, the recovery of resilience would take place through more flexible and agile logistics, that is, through…
The Home Economy In The Foreground Consumer Behaviors: Our natural thinking is that, as soon as they can, people will return to the street and old habits of consumption. This may be true in some respects, but only partially. At the same time that they will leave the house, the house will not leave people…
