The Three Ps of Marketing that are essential for the perfect marketing strategy are “Price”, ”Product”, ”Place” and “Promotion”. We have gathered successful cases of large companies that have become examples using the 4 Ps of marketing. Coca-Cola Founded in 1886, Coca-Cola is a Company whose main product is soda. With over 100 years of…
In the business process, outbound marketing works as a closed circle. Within this circle, several techniques attract the customer’s attention, such as TV advertisements, paper flyers and even the active approach of salespeople and telemarketing. A circle represents outbound because this strategy works more directly, unlike inbound and its engagement stages. So it doesn’t matter…
Omnichannel is the result of one of the many transformations brought about by technology in recent years. It emerged from the perception by companies of a maturing digital world. At first, customers used search engines to compare prices. Then, they began to purchase products via online stores. Currently, the general public wants a complete experience…
The need now is to use AI technology to create effective touchpoints with your customers. Many companies have already discovered this. A survey by Forrester, a company specializing in customer experience, shows that 42% of executives have customer relationships as a priority. And whoever manages to stand out will emerge. What are organizations doing? We…
Chain resilience will come through digital logistics, and transformation is just beginning. When we talk about what the pandemic has revealed about global logistics, we know at least two things: first, that its fragility was evident; and after that, the recovery of resilience would take place through more flexible and agile logistics, that is, through…
The Home Economy In The Foreground Consumer Behaviors: Our natural thinking is that, as soon as they can, people will return to the street and old habits of consumption. This may be true in some respects, but only partially. At the same time that they will leave the house, the house will not leave people…
Consumer Data: Consumers tend to look down on the message of a brand with which they have never had a business relationship. In addition, one in 10 consumers worldwide uses tools to control their data, such as ad-block software, which prevents the tracking of online activities. 87% said they would not do business with brands…
The business agility results have shown that this journey is a necessity for organizations more than a buzzword. The results achieved by agile teams, which masterfully implement agile values and principles in their projects, are a stimulus for the entire organization. After all, what company does not seek to improve its ability to adapt to…
The Internet of Behavior (IoB), a translation of the Internet of Behavior, was considered by a Gartner study as one of the most relevant technological trends. The consultancy predicts that, by 2023, the individual activities of 40% of the global population will be digitally tracked to influence human behavior. IoB is similar to another emerging…
