Inbound Marketing And Content Marketing: In digital marketing, several strategies and terminologies can confuse even the most experienced professionals. One of the most common confusions is between Inbound Marketing and Content Marketing. Although they are different things, Content Marketing can be one of the marketing strategies used in an Inbound Marketing campaign. In reality, one…
Business Scalability: Every entrepreneur’s dream is to see their company grow healthily and consistently, but this is challenging. Achieving this goal requires a lot of work, a qualified team and a lot of dedication. In addition, the company must be prepared to accompany this growth; for this, we use the concept of business scalability. This…
Want to know where to start investing in Marketing for your business? Here we bring seven tips to increase sales with marketing! Check it out below: 1 – SEO Google is not only the most used search engine in country and the world, with around 90% of searches performed, but it is also the most…
Every year the smartphones market surprises, and for 2023, there are already rumors that could be positive. Time to remember what happened most notably and project what is to come. Looking at what can happen in the smartphone market, we can expect a lot of evolution, but little revolutionary news, at least not according to…
Notebooks For Designers: Photoshop, Illustrator, and InDesign, there is much software that designers can use in their work routines. As they are programs that demand good hardware specifications, naturally, choosing a notebook for this purpose is challenging. Analyzing the requirements commonly recommended to run the leading software, we selected the best notebooks for designers across…
Businesses must be ready to protect themselves and deal with ransomware attacks. This type of virus has become one of the biggest cyber security threats facing the world today. Cases are only evolving with technological advancement, becoming more and more complex and harmful. Understanding how ransomware works is the first step in protecting company equipment…
Applications Of Artificial Intelligence: When you hear about Artificial Intelligence (AI), the first thing that comes to mind is the subjugation of humanity to powerful machines until the inevitable extinction of our species when they realize that we are no longer helpful. Not? So let that idea go because AI is already everywhere and solving…
Bot-Maker: In a scenario where more and more customers are looking for online customer service and shopping journey solutions, companies need to ensure that the service is delivered with quality. An alternative to help in this process is programming bots to help with answers and questions that are most frequently asked. One platform that offers…
Despite being a familiar term, there are still many doubts about digital innovation and how to put it into practice. Regardless of the company’s segment, size, market, or target audience, every business will benefit from digitally transforming itself. Briefly, digital innovation is when there is an organizational change in the company to place technology at…
