The most important element for one-to-one marketing is data! The knowledge acquired about the customer will enable the individualization of the company’s actions. Therefore, it is essential to adopt technological tools to extract this information, store it and transform it into strategic knowledge. See what are the fundamental tools to apply one-to-one marketing! CRM Customer…
Database Application: Amid the information age, with technologies like Big Data emerging, database management assumes a strategic position for companies. It involves information technology and areas such as marketing and strategic business management. Data analysis allows for promoting a personalized customer experience, taking the relationship between brand and consumer to another level. Consequently, with decisions…
Dell Vostro: Choosing a notebook is difficult due to the number of models on the market from different manufacturers and price ranges. The task can become even more complicated when it is dedicated to some specific purpose, such as work or games. Dell is one of the strongest manufacturers in this segment and has lines…
VPN: In a world connected practically 24 hours a day, surfing the internet is only sometimes completely safe. With each visit to different web pages and each click made, our information and personal data are subject to theft or leaks. One way to circumvent this problem is by using a private network, better known as…
The use of email marketing tool in campaigns has become a standard practice in the digital strategy of large companies, regardless of their niche. Your company should only send emails with a good strategy and well-structured planning. It is necessary to understand the moment of each lead or client to generate relevance and engagement on…
As it is software, the virtual agent frees your business from possible problems with employees. When programmed correctly, from a study of consumer behavior, branding, and company marketing, customer responses become clear and free from mood swings, in addition to being recorded by audio professionals. Discover The Advantages Of This Tool For Your Business! Attendants’…
Ever heard of Text Mining? This term is increasingly present in the market, which can be your company’s differential. Text Mining means “text mining.” And to understand the meaning of this, you can think of the act of extracting ores from nature. As long as the metal is raw, there isn’t much use for it…
Digital Business: Digital transformation is often linked to the need to modernize IT infrastructures in companies, such as the Internet of Things (IoT), Big Data and Artificial Intelligence. That’s not news. Its meaning for the corporate world is much broader. Above all, it is a culture change, which also impacts how business is done. One…
Do you know that the story of lost time doesn’t come back? It makes perfect sense and justifies the adoption of more efficient business management. Therefore, talking about agile communication is so important in the current context. Consumer 4.0 is very different in terms of demands and preferences. With a busy routine, he does not…
