Growth Hacking and Objection Matrix: A company should always think of ways to promote its Growth. And one of the ways to accomplish this is through the Growth Hacking methodology.
This strategy will make your organization have accelerated Growth, thus providing success in a reduced period compared to other companies. To understand more about this concept, read our content!
What Is Growth Hacking?
Growth means “growth” and Hacking “gaps.” It is related to finding spaces for the development of a company. In this sense, there is a total focus on the accelerated Growth of a business.
You must be thinking that every company already has this goal. However, what differentiates it is that it is not only necessary to want it but to create actions that can contribute to Growth.
To put this strategy into practice, three important aspects need to be worked together to generate the expected results: creativity, experiments with analysis, and automation. See more about each of these topics below!
1- Creativity
Think with me, if your company does more of the same, will it have accelerated Growth? Probably not! It will only have results similar to those already on the market.
Assessing this situation, your organization needs to think outside the box and develop innovative solutions, that is, loopholes for Rapid Growth.
2- Experiments And Data Analysis
After developing innovative ideas, it’s time to put them into practice. After all, it’s no use just putting it on paper; you must act to ensure it is a good solution.
So, take the test and see the results, as you need to analyze the fruits of your idea to understand and prove whether you achieved your goal.
3- Automation
Although it is not mandatory in all Growth Hacking actions, it is always important to assess whether it is possible to apply automation. Because it will enable your strategies to grow faster, preventing them from being just isolated actions.
How To Put The Strategy Into Practice?
Below we have selected some tips for you to put the methodology into practice in your company. Look! Know the market: you need to know exactly who to target for your strategies to have the expected effect. Therefore, study the market, your persona, competitors, and more.
- Have the right tools: invest in whatever is necessary for your actions, for example, courses, platforms, etc.
- Count on the right professionals: you need to count on people with the same mentality as the strategy, that is, who focus on solutions, are courageous, innovative, and much more.
- Test: you must not assume anything! In the methodology, everything is based on data, so test!
Measure the results: analyze each action to understand if they are on the right track. This attitude is important for them to create a standard of what makes the most sense for the company.
Objection Matrix: What Is It, And Why Is It Important?
Preparing to close a deal involves much more than just understanding what you are selling and attracting the right audience; it also includes anticipating possible and likely customer objections.
If the seller is not ready for this conversation, the chances of success are drastically reduced. A sales plan in the commercial sector must contain a matrix of objections, which is what we will be dealing with in today’s post.
Keep on reading!
But, After All, What Is The Objection Matrix?
An objections matrix can contain probable customer questions and objections about your product or service. That is, the arguments that the client may raise during a negotiation.
When a matrix of objections is well structured, it can be the main tool and a great ally so that the professional always has an accurate answer at the tip of the tongue. What stops you from wasting time and puts you at an advantage?
The Main Types Of Objections
During a sales approach, it is common for the commercial sector professional to have already carried out prior research on their lead and potential client to make the negotiation moment much more efficient. Therefore, setting up an objection matrix requires knowing the main ones, which are:
Cost/Price
Objections like: “We don’t have the budget for this!” or “it is a value well above what I can afford” are common objections in a negotiation process. And therefore, they cannot fail to be in the script of objections to be circumvented.
Wrong Conception
It is when the professional needs to be clearer in presenting the solution to the lead’s problem, that is, when the potential customer ends up understanding erroneously what the service or product being offered is about.
Competition
Also, one of the most common objections is when the lead refuses a proposal referring in some way to the competition, for example, “I already work with such and such a company, and I am satisfied” or “such and such a brand suits me very well.”
At first, this can prevent the negotiation from evolving, but when the seller has his matrix of objections complete, it becomes easier to reverse this situation.
What Are The Benefits Of An Objection Matrix?
For a successful sales process, the negotiation must remain interesting and attractive for both sides. And with the proper preparation, this is possible, so the advantages of this strategy are:
- lead qualification;
- Excellence in approach;
- Process optimization;
- Increased assertiveness.
Among other benefits that make the purpose of closing a deal much more possible and real. Therefore, it is always very efficient to contemplate your sales planning with the objection matrix.
Also Read: The Opportunities That Automation Brings To Your Business!
