Google algorithm optimizations have influenced, and continue to influence, directly the SEO strategies and techniques that have been tested over the years. Panda The name was given in honor of Google engineer Viswanath Panda. This update revolutionized the SEO world by implementing a quality filter to distinguish sites that produced relevant content from those that…
Digital Marketing: The existence of a business is only possible when the activity meets a demand for a specific need. Specializing to meet the largest likely share of this demand with excellence should be the goal of any entrepreneur. However, in many cases, we observe companies that operate in a particular segment venturing to develop…
The Digital Marketing scenario is changing every day, every second. Algorithms and methodologies evolve by the minute. The arrival of Artificial Intelligence contributes a lot to this revolution. But this is just the beginning; many more possibilities are coming shortly. Understanding AI – Artificial Intelligence When modern machines, more specifically computer systems, mimic what the…
Mobile Advertising: It is increasingly necessary to provide mobile experiences to an increasingly connected audience. Current cell phones, known as smartphones, are part of the lives of a large part of the population. As it is a device capable of browsing the internet, accessing applications, websites, e-commerce, and games, its users began to dedicate much…
Understand how legal marketing strategies can help your law firm achieve surprising results, attracting and retaining more and more clients. Approved by the OAB Code of Ethics, legal marketing is nothing more than a technique used to strengthen the image of law professionals, assisting in strategies to win new clients and standing out amid the…
Automation is taking a surprising evolutionary turn. What was once something so complex, like a computer that processes thousands of mathematical operations per second, is now quite simple. We already have cases of artificial intelligence (AI) robots replacing human jobs. They were created to help with decision-making, performing repetitive tasks, and many other challenges and…
B2B Marketing ( Business to Business ) has to consider more objective aspects, such as more direct decisions and the market situation. Still, it is important to invest in this marketing for the following reasons: Increase purchasing opportunities; Build lasting relationships with customers; Improve the shopping experience; Help the sales teamwork; Promote your company. Content…
Marketing Automation: There are many stages where emails can be automated. Next, we’ll talk a little about each one and its possibilities. This is a fascinating automation structure because it is simple and takes advantage of the visitor’s right moment. Auto Responder The most basic form of Marketing Automation is autoresponders. They send a series…
Digital Marketing: Requirements, turnaround time, need to redesign the site: get to know some questions from tech companies in Digital Marketing and learn how to get around them! In these almost two years of helping technology companies succeed with Digital Marketing, I saw that some doubts are common to several players in the segment. So…
