Consumer Data: Consumers tend to look down on the message of a brand with which they have never had a business relationship. In addition, one in 10 consumers worldwide uses tools to control their data, such as ad-block software, which prevents the tracking of online activities. 87% said they would not do business with brands…
The business agility results have shown that this journey is a necessity for organizations more than a buzzword. The results achieved by agile teams, which masterfully implement agile values and principles in their projects, are a stimulus for the entire organization. After all, what company does not seek to improve its ability to adapt to…
The Internet of Behavior (IoB), a translation of the Internet of Behavior, was considered by a Gartner study as one of the most relevant technological trends. The consultancy predicts that, by 2023, the individual activities of 40% of the global population will be digitally tracked to influence human behavior. IoB is similar to another emerging…
The EaaS model offers personalized energy services in exchange for a recurring fee, which typically comes as a subscription plan. It is common to see Energy used in organizations to meet different needs, from electricity generation to cargo transport. However, in response to growing market demand, Energy as a service-based business model has gained popularity…
Health Technology: There are many opportunities to insert digital technologies into health, but how do we leverage them? Technology has always been present in health equipment such as OPMEs and medicines. Despite this, the sector’s low adherence to digital technologies, whether in terms of diagnosis and care or management, was noteworthy. The technologies most targeted…
Data Science: As digital transformation advances in the corporate world, demanding information-based responses and experiences from companies, data science becomes essential to support the business, from operations to business strategies. However, when deciding to enter the data universe for good, many organizations ask themselves: where to start? What will be the lifecycle of a data…
Business Intelligence: Imagine that you need to make a decision that should impact your corporate finances. Thanks to the logs projected on the screen, you can observe business data, understand insights, and deliberate confidently. This is a typical scenario that characterizes Business Intelligence (BI). The manager needs to access several documents in a business without…
The Customer Success team’s primary mission is to ensure customer success through customer-company interactions. Therefore, CS professionals accompany the customer throughout the after-sales process, from implementation to customer support, in addition to making contacts for solving problems, obtaining feedback, and encouraging upselling and cross-selling if there is an opportunity and need. In addition, the CS…
Google Cloud: In the digital age, the use of cloud platforms is nothing new. However, the search for these solutions increased during the pandemic, opening a new space in the digital revolution, reinventing business, and accelerating the digital transformation of companies. In the current scenario, those who do not migrate at least part of their…
