Need a little help to improve your Google ranking? When it comes to SEO (Search Engine Optimization or Optimization for Search Engines), as much as every step by step is followed to the letter; there are no overnight results. So planning and persistence are critical! Although the company does not officially reveal the criteria, it…
Digital Marketing has changed, and companies need to change with it. Being on social and digital media today is a must for organizations that want to stand out from the competition. This also applies to brands, professionals, and institutions. The undertaking is a task that requires a lot of creativity, dedication, and, above all, a…
Want to know how to update your IT area for the age of AI? Anyone who thinks data scientists and machine learning developers are future professions is sorely mistaken! We are discussing the present – an increasingly dynamic gift with rapid changes and transformative innovations. Combined with the ability to analyze big data, machine learning…
Edge Computing: According to Gartner, a research institute dedicated to the IT sector, investments in solutions that consider cloud computing will double in the coming years compared to solutions that do not use the cloud. In this dynamic and novelty scenario, a new industry trend emerges: Edge Computing, or in literal translation, edge computing. In…
Business Intelligence (BI) has many advantages, which is why it is here to stay. After all, we live in a time when decisions based on intuition or previous experiences are no longer practical. You need to use data to make smarter choices. Taking advantage of Business Intelligence, it can collect, organize, analyze, share, and maintain…
AI in the industry is already a reality that radically revamps the relationship between man and machine. The implementation of AI has been consolidated in home automation processes, video games, and data analysis, and it is no different in the industrial production system. In this sense, industry 4.0 deals precisely with implementing data intelligence technologies,…
Marketing and sales teams don’t do the same job, but many professionals still think they do. Some people even believe that “one team hinders the other.” That’s where the first mistake comes in! Companies where teams cultivate a certain “rivalry” and do not communicate end up paying a high price, with lost revenue and unmet…
A marketing team is responsible for managing the entire organization’s communication, promoting and working on brand positioning, following market trends, consumption, and public behavior, monitoring the actions of the competition, and capturing qualified leads for the sales team. In addition, the team identifies technological innovations that can help improve the quality of the products and…
Do you know the importance of having a blog for your website? The reason for this occurs in different ways, with the possibility of expanding the brand’s reach and establishing more authority in the activity area being a great highlight. In practice, the term blog comes from the words web and log, representing a network…
