Despite being a familiar term, there are still many doubts about digital innovation and how to put it into practice. Regardless of the company’s segment, size, market, or target audience, every business will benefit from digitally transforming itself. Briefly, digital innovation is when there is an organizational change in the company to place technology at…
Marketing Agencies: Running a digital marketing agency or website design agency is a risk. But nobody said running a digital agency is easy, right? An agency has two parts; knowledge and experience (to manage the business) and talent (to carry it forward). Most agencies focus on the areas of knowledge to perform their work: programming,…
Did you know that a well-structured marketing plan can increase your company’s sales? Many entrepreneurs believe that having a good product or service is enough to get good results, but this is only sometimes true. It takes a lot more than that! It is necessary to plan digital marketing actions and set goals to achieve…
Advanced Persistent Threats: Using social engineering methods, targeted malware, and monitoring techniques, hackers could silently access sensitive corporate data from several companies. Taking advantage of this development, online security vendors began their marketing campaigns that promised to fight APT’s. The problem, however, is that the promises created nebulous doubts for IT managers. And it was…
Business expansion is the dream of many entrepreneurs; this way, it is possible to serve more customers and increase profits and the company’s scope. However, you have to be calm and plan everything carefully. First, it should be understood that only some companies are ready to expand. It is essential to have well-established pillars, such…
Working in a digital marketing activity at the home office is an increasingly viable and interesting alternative for professionals from different areas that have been breaking with the paradigm of physical presence in favor of productivity and quality of life, especially in large urban centers. The development of digital marketing work at the home office…
Data Center: Regardless of the infrastructure model your company uses or is considering adopting (whether dedicated servers, hybrid clouds, public or private), two factors must be primarily considered when choosing the ideal Data Center: availability and security. The current market offers a series of solutions focused on Data Center technology. And choosing the one that…
More and more companies are challenged to rethink their business strategies. The dynamism of the market and digital transformation continually require managers to adopt bolder postures about the role of technology in corporate processes. For this to happen effectively, however, it is necessary to have IT aligned with the business. Working this way, your company…
Corporate Email in Cloud: Cloud computing represents a growing trend worldwide. The resource has been adopted by companies of different sizes or segments of the economy, aiming at operational optimization. Among the tools offered by this technology is corporate email in the cloud, which brings an extensive list of advantages to users and companies. But…
