VPN: In a world connected practically 24 hours a day, surfing the internet is only sometimes completely safe. With each visit to different web pages and each click made, our information and personal data are subject to theft or leaks. One way to circumvent this problem is by using a private network, better known as…
The use of email marketing tool in campaigns has become a standard practice in the digital strategy of large companies, regardless of their niche. Your company should only send emails with a good strategy and well-structured planning. It is necessary to understand the moment of each lead or client to generate relevance and engagement on…
As it is software, the virtual agent frees your business from possible problems with employees. When programmed correctly, from a study of consumer behavior, branding, and company marketing, customer responses become clear and free from mood swings, in addition to being recorded by audio professionals. Discover The Advantages Of This Tool For Your Business! Attendants’…
Ever heard of Text Mining? This term is increasingly present in the market, which can be your company’s differential. Text Mining means “text mining.” And to understand the meaning of this, you can think of the act of extracting ores from nature. As long as the metal is raw, there isn’t much use for it…
Digital Business: Digital transformation is often linked to the need to modernize IT infrastructures in companies, such as the Internet of Things (IoT), Big Data and Artificial Intelligence. That’s not news. Its meaning for the corporate world is much broader. Above all, it is a culture change, which also impacts how business is done. One…
Do you know that the story of lost time doesn’t come back? It makes perfect sense and justifies the adoption of more efficient business management. Therefore, talking about agile communication is so important in the current context. Consumer 4.0 is very different in terms of demands and preferences. With a busy routine, he does not…
Do you know the AB Test? If you are worried about conversion, you must know more about this technique. After all, testing is the key to finding the right recipe and achieving anything in the business world. Believe me: your competitors already know this! Therefore, to avoid wasting more time and always offer the best…
While the role of people in the job market is resigned by digital transformation, a leap from Industry 4.0 to Industry 5.0 is taking place. Changes, mainly about what is expected of professionals, are taking place. All employees, managers, and entrepreneurs must understand this process affects the entire production chain. But if you still don’t…
The need for a more personalized approach to the consumer and to focus on the customer’s experience to develop a relationship with potential buyers has brought to light a new concept: conversational marketing. Do you know what that means? Don’t worry anymore because today we will tell you what it is, the reasons to invest…
