What Tools Will Help With One-To-One Marketing?

What Tools Will Help With One-To-One Marketing?

The most important element for one-to-one marketing is data! The knowledge acquired about the customer will enable the individualization of the company’s actions. Therefore, it is essential to adopt technological tools to extract this information, store it and transform it into strategic knowledge. See what are the fundamental tools to apply one-to-one marketing! CRM Customer…

Database Application And Management

Database Application And Management

Database Application: Amid the information age, with technologies like Big Data emerging, database management assumes a strategic position for companies. It involves information technology and areas such as marketing and strategic business management. Data analysis allows for promoting a personalized customer experience, taking the relationship between brand and consumer to another level. Consequently, with decisions…