What is the status of your digital marketing plan for 2023? Because this is a great time to reflect on your most successful marketing initiatives this year. As well as analyzing where you want to grow in the next year. What would make a difference for your company? Whether it is already ready, in the…
Customer Journey Challenges: A company must understand the target audience’s behavior to innovate and provide high-quality services. In this scenario, it is important to prioritize the challenges of the customer journey. This initiative is fundamental to analyzing what can be done to conquer consumers and keep them loyal. Thus, it is feasible to execute a…
Xiaomi arrived quickly compared to its competitors and quickly gained popularity. With powerful settings, good-quality cameras, and a price that is usually more affordable than most other manufacturers, the Chinese brand soon secured its space in the market. Despite several products in its catalog, smartphones were largely responsible for all this success. And as a…
Knowing the customer’s journey and how they relate to your company’s products and services is essential to meet their expectations. Data mining can be used in businesses from various sectors of the economy: retail, telecom, financial institutions, companies in the health sector, among others. See Some Applications Of Data Mining Basket Analysis This is a…
The most important element for one-to-one marketing is data! The knowledge acquired about the customer will enable the individualization of the company’s actions. Therefore, it is essential to adopt technological tools to extract this information, store it and transform it into strategic knowledge. See what are the fundamental tools to apply one-to-one marketing! CRM Customer…
Database Application: Amid the information age, with technologies like Big Data emerging, database management assumes a strategic position for companies. It involves information technology and areas such as marketing and strategic business management. Data analysis allows for promoting a personalized customer experience, taking the relationship between brand and consumer to another level. Consequently, with decisions…
Dell Vostro: Choosing a notebook is difficult due to the number of models on the market from different manufacturers and price ranges. The task can become even more complicated when it is dedicated to some specific purpose, such as work or games. Dell is one of the strongest manufacturers in this segment and has lines…
VPN: In a world connected practically 24 hours a day, surfing the internet is only sometimes completely safe. With each visit to different web pages and each click made, our information and personal data are subject to theft or leaks. One way to circumvent this problem is by using a private network, better known as…
The use of email marketing tool in campaigns has become a standard practice in the digital strategy of large companies, regardless of their niche. Your company should only send emails with a good strategy and well-structured planning. It is necessary to understand the moment of each lead or client to generate relevance and engagement on…
