Intelligence in the corporate communication network is currently incorporated in almost all companies, regardless of their area of activity. The popularization of terms such as Big Data made managers keep an eye on innovation resources that can be used to bring benefits to organizations.
Used to designate the large-scale volume of data that is collected and stored daily, Big Data serves precisely to organize the information system.
From there, the systems create structures for personalized service, with the insertion of products aimed at a target audience, generation of offers for a given event and other communicative measures of the organization.
Instead of multimillion-dollar campaigns and extensive advertising, companies are opting for interactive actions, which include a more accurate targeting of their customers and have a greater effect on sales.
Dealing with a large volume of data daily can be a nightmare for those not used to it. It is estimated that the lack of knowledge of the tools means that about two-thirds of corporate managers are unsure how to adopt them.
Stay out of this statistic and understand how intelligence systems bring greater productivity to organizational communication. Check now what are its main advantages!
Strategic Focus
As mentioned in the introduction, the intelligence service discards everything that is not interesting for the business, directing actions to a more specific audience, which can now be configured in more detail.
To give you an idea, Big Data can have a greater impact with a virtual ad than with a billboard on a busy avenue. That’s because it identifies where your customers are and takes qualified information to them.
The same happens in the company’s internal communication processes. Upon receiving a suggestion or a complaint, it is possible to identify the geographic location or age group of consumers, generating statistical material for corrections and improvements.
Business Optimization
Productivity is one of the first results to be experienced by organizations that adopt communication network intelligence. This is because, with the precision of the information, the number of errors is drastically reduced, in addition to lowering failures in the processes.
As an example, we can mention the integration of employees between sectors. When registering a customer through the website, their references can be accessed via the call center, also bringing data from previous contacts with the company.
When calls are transferred from one extension to another, the attendant can identify the call history by the service, identifying information about their registration, purchases and complaints. With the information in hand, it is easier to serve customers satisfactorily.
Digital media can be integrated with analog, collecting data more dynamically. The merger aims to generate more in-depth reports, bringing more factual data to develop analyses.
Precision In Decision Making
The factors that influence a decision in the company are very plural. Crossing metrics and results can be very complex if done manually or using only applied knowledge.
Intelligence tools can perform analysis using multiple sources, allowing the simulation of various scenarios to verify managers. The systems deliver qualified cadres through a solid collection base beyond pure referrals.
Analyzes and reports become more focused on the company’s objectives. By excluding all information that is not useful or interesting for the studies, the tables are formed more clearly, facilitating the projection and visualization of results.
Competitive Advantage
The application of Big Data is a way of optimizing the organization’s processes and systematizing multidisciplinary projects. By itself, data collection already configures a great competitive advantage over competitors. However, the entire network is positively impacted by adding optimization, productivity and focus features.
Big Data can revolutionize the way organizations work by bringing more creative time, dedication to innovation measures and deepening information technology management by boosting the corporation’s ideal goals.
All these factors add differential values within the market, which is increasingly demanding with service providers and product creators. As digital transformation is an evolving idea in most companies, the one that adapts to intelligence measures the fastest has the greatest chance of gaining greater advantages.
External Relationship
The use of adequate tools to transmit and collect data also influences the employees’ relationship with customers, suppliers and franchises. Using unstructured data, information can get scattered, and valuable files can be lost.
With the proper and organized recording of information, successful experiences can be repeated with customers or suppliers of the same profile. Being a big step in logistics, the service becomes more reliable for external partners.
Even basic information must be conveyed with care, aiding workflow outside the companies. Big Data also allows for highlighting the most important data in a procedure, bringing details and observations with greater emphasis to the employees involved.
Customer Acquisition
Whether through marketing, service or efficiency achieved, intelligence in corporate communication networks certainly increases the number of new customers for the company. Organically, the measure positively develops the results in terms of sales or services.
The intelligence system can also work with actions that aim to retain the public and win over new interested people through launch strategies, discounts, and consumer benefits.
Also Read: Business Intelligence: What Makes Sense For Your Strategy
