Automation software can help considerably in a company’s and its teams’ productivity. Check the content and learn more. The advancement of technology has increasingly favored various business areas and their processes.
This includes performing daily tasks that require efficiency, agility, and assertiveness. When the objective is to make a company’s employees more productive, investing in tools such as automation software capable of intuitively carrying out a series of activities is essential.
Want to know more about features and their importance to organizations today? Check out the content because that’s precisely what we will talk about!
What Is Automation Software?
Automation software is an application that reduces the need for human intervention and can be used in different ways and practically all segments.
They unite several technologies, such as artificial intelligence, machine learning, and cloud computing. In general, they are developed to transform repetitive tasks into automated actions.
To make it more transparent, some activities can only be done with the decision and participation of humans (as much as technological resources help), such as screening patients in a hospital or consultations carried out for different sectors.
On the other hand, some do not require this direct human intervention, such as sending emails, automating processes and marketing campaigns, collecting customer data, issuing invoices, and the bureaucratic processes of HR and management.
Several types of systems, such as business process management (BPM), ERPs, and CRMs, such as Salesforce, can help automate marketing, sales, and other sectors or even integrations through Business Programming Interfaces. Applications (APIs) to automate previously manual activities.
What Are The Benefits For Companies That Invest In This Technology?
So far, you have understood that automation software helps to automate numerous activities. But, at the end of the day, what are the advantages of investing in this technology? See some benefits:
Increased Productivity
By reducing or eliminating repetitive tasks that take up time, teams automatically become more productive as they focus their efforts on other issues that are part of their daily lives.
This automatically contributes to employees’ satisfaction, who feel their productivity increase without needing to wear themselves out excessively. With its functions performed by the tool, there is even more time to dedicate to other activities.
Focus On Core Business
If a company fails to invest in technologies that automate its processes, someone must run them manually. Consequently, the core business, that is, the strategic procedures focused on the main scope of the business, can be compromised, disfavoring the results.
On the other hand, when relying on automation software, the focus on planning and executing strategic activities increases.
Error Reduction
Filling in spreadsheets, updating data, stock control, production management, and countless other processes, when done manually, are subject to errors and failures. This can significantly disrupt a business’s operations.
When automation software performs these and other tasks, this ceases to exist, as the systems will only execute the standards for which they were configured.
Cost Reduction
The faster and less labor-intensive a company’s daily tasks are completed, the more it saves. After all, there is a reduction in payroll-related short-term events, for example, while optimizing the results delivered.
Discover An Automation Case With Good Results
A company specializing in automatic payment services at toll booths, parking lots, drive-thrus, gas stations, and other locations. With its system for generating customer invoices, the company took an average of 10 hours to produce 700,000 invoices, which were available for distribution after being processed.
The main challenges were processing time and the impossibility of customizing invoices. Furthermore, file storage was limited to two months, and there was no query API, making systemic access impossible.
Based on this scenario, we developed a system that customizes invoices and processes them in less than 1% of the usual time. This uses Heroku, Amazon S3, and Salesforce’s Marketing Cloud technologies.
