The most important element for one-to-one marketing is data! The knowledge acquired about the customer will enable the individualization of the company’s actions. Therefore, it is essential to adopt technological tools to extract this information, store it and transform it into strategic knowledge. See what are the fundamental tools to apply one-to-one marketing! CRM Customer…
The use of email marketing tool in campaigns has become a standard practice in the digital strategy of large companies, regardless of their niche. Your company should only send emails with a good strategy and well-structured planning. It is necessary to understand the moment of each lead or client to generate relevance and engagement on…
Do you know the AB Test? If you are worried about conversion, you must know more about this technique. After all, testing is the key to finding the right recipe and achieving anything in the business world. Believe me: your competitors already know this! Therefore, to avoid wasting more time and always offer the best…
The need for a more personalized approach to the consumer and to focus on the customer’s experience to develop a relationship with potential buyers has brought to light a new concept: conversational marketing. Do you know what that means? Don’t worry anymore because today we will tell you what it is, the reasons to invest…
One of the oldest and most used digital marketing strategies to increase sales is email marketing. Even when digital marketing was not thought of as a solid set of strategies to achieve a goal, the use of messages to keep in touch between company and customer has always been quite common. But how to use…
The e-commerce area has become increasingly strong and solidified. Its constant growth, even in periods of crisis, shows the strength of this new way of generating buying and selling processes. However, to achieve real success in this regard, it is important to always invest in new ways and technologies to make your website safer and…
Inbound Marketing is the Digital Marketing methodology that aims to gain an Internet user’s attention, specifically a potential consumer, using content as the protagonist. Inbound strategies are designed to attract users with content that adds value, such as blog posts, emails, e-books, posts on social networks, etc. But the work doesn’t stop there! What makes…
One of the most used strategies in digital marketing actions, email marketing has several uses, but you need to pay attention to the look to achieve your goals. This article will bring six email marketing template tips to increase your conversions. Email Marketing Template: 6 Tips To Optimize Your Campaigns Within the layout of an…
Those who work with digital marketing know that advertising on the Internet is very different from traditional advertising. It goes far beyond traditional marketing, which uses resources such as telemarketing, TV advertising, mass reach and generalist actions. Internet advertising involves a set of specific actions and strategies for building a brand, public attraction, conversion and…
