BUSINESS

CRM: Maintaining a good relationship with the customer at all points of contact with the company has become a matter of survival in a market full of competitors and demanding consumers. This added to the fact that today technology provides access to a large volume of data, which directly helps in this regard, and leads…

Keeping the store organized is one of the factors responsible for generating good results in sales and contributing to the growth of the business. As a result, paying attention to a series of details is necessary to reap satisfactory results in addition to offering a good quality service. Taking care of organization and control is…

Do you know what cybercrime means?  Digital transformation facilitates the connection between people and companies. However, at the same time, it has increased virtual attacks and the theft of important information. Therefore, this development, in addition to bringing numerous practicalities, has also made businesses easy targets for internet criminals, thus increasing concerns for companies and…

Managed Services: Information security should be a priority for any company. Research shows that 87% of companies have experienced some security problems. However, the biggest problem was not hacking: 58% of the issues were caused by security laxness. Companies must be fully prepared to minimize risks and protect their data. And your company, is it…

Being able to have a relationship with your audience goes far beyond making relaxed posts on the internet. Consumer behavior is moldable and changes with several factors.  Fortunately, we can use surveys and other tools to understand how consumers behave now and what they expect from the brand. Those who connect to the data have…

Custom Software: The use of the ERP system has long won companies’ day-to-day. With it, it is possible to maintain productivity, safety, and excellence in what is done. In this sense, customized software has gained prominence. Traditionally, companies buy software as a “closed package” with pre-established functionalities that do not constantly adapt to the job….

Identifying qualified leads is a fundamental task that can make a difference in having an efficient sales strategy. That’s because many companies need to identify those who are interested and have the potential to become customers or those who are just curious and want to know more about their solutions. It’s perfectly normal for people…

Blue Ocean Strategy: The highly competitive corporate environment imposes challenges that are increasingly difficult to overcome at a time when it is no longer enough to offer a higher quality or faster service — it is necessary to be innovative. Within this vision, the book Blue Ocean Strategy, or Blue Ocean Strategy, presents a new…