Category: BUSINESS

Customer Journey Challenges: A company must understand the target audience’s behavior to innovate and provide high-quality services. In this scenario, it is important to prioritize the challenges of the customer journey. This initiative is fundamental to analyzing what can be done to conquer consumers and keep them loyal. Thus, it is feasible to execute a […]

Digital Business: Digital transformation is often linked to the need to modernize IT infrastructures in companies, such as the Internet of Things (IoT), Big Data and Artificial Intelligence. That’s not news. Its meaning for the corporate world is much broader. Above all, it is a culture change, which also impacts how business is done. One […]

Do you know that the story of lost time doesn’t come back? It makes perfect sense and justifies the adoption of more efficient business management. Therefore, talking about agile communication is so important in the current context. Consumer 4.0 is very different in terms of demands and preferences. With a busy routine, he does not […]

While the role of people in the job market is resigned by digital transformation, a leap from Industry 4.0 to Industry 5.0 is taking place. Changes, mainly about what is expected of professionals, are taking place. All employees, managers, and entrepreneurs must understand this process affects the entire production chain. But if you still don’t […]

CRM: Maintaining a good relationship with the customer at all points of contact with the company has become a matter of survival in a market full of competitors and demanding consumers. This added to the fact that today technology provides access to a large volume of data, which directly helps in this regard, and leads […]

Keeping the store organized is one of the factors responsible for generating good results in sales and contributing to the growth of the business. As a result, paying attention to a series of details is necessary to reap satisfactory results in addition to offering a good quality service. Taking care of organization and control is […]

Do you know what cybercrime means?  Digital transformation facilitates the connection between people and companies. However, at the same time, it has increased virtual attacks and the theft of important information. Therefore, this development, in addition to bringing numerous practicalities, has also made businesses easy targets for internet criminals, thus increasing concerns for companies and […]

Managed Services: Information security should be a priority for any company. Research shows that 87% of companies have experienced some security problems. However, the biggest problem was not hacking: 58% of the issues were caused by security laxness. Companies must be fully prepared to minimize risks and protect their data. And your company, is it […]

Being able to have a relationship with your audience goes far beyond making relaxed posts on the internet. Consumer behavior is moldable and changes with several factors.  Fortunately, we can use surveys and other tools to understand how consumers behave now and what they expect from the brand. Those who connect to the data have […]