It’s not news that the B2B companies prospect’s buying journey is getting longer and more complex. This is because the number of actors involved in the buying process is increasing. With so many advertising platforms available, what is one of the main marketing challenges for B2B companies? Build value and gain audience trust. If you…
If you want your brand to stand out and reach many people, get to know Google My Business. Launched in 2014, the tool favors visibility and boosts the company’s ranking on Google’s results page. In addition, it increases your sales potential. Google is the search engine most people use to search for products and services…
Customer Data Platform: You already know how people consume and relate to brands has changed over the years; everything is done with greater intensity and even more speed after the 2020 pandemic. Having good digital strategies, using data in favor of and anticipating customer needs are survival items. However, meeting these expectations is a challenging…
Information security is crucial for any company, regardless of size or industry. With the growing threat of cyber-attacks and the proliferation of viruses, companies must always be aware of information security best practices. This article will cover 5 information security best practices for companies. These practices will help protect your data and systems from external…
Data security and information security are an integral part of everyday life for any company or person. Used to make decisions, do business, and manage resources. However, this data and information must be managed securely to prevent leakage, loss, or theft. There are many ways to manage data and information securely. Companies can use cloud…
Customer Journey Challenges: A company must understand the target audience’s behavior to innovate and provide high-quality services. In this scenario, it is important to prioritize the challenges of the customer journey. This initiative is fundamental to analyzing what can be done to conquer consumers and keep them loyal. Thus, it is feasible to execute a…
Digital Business: Digital transformation is often linked to the need to modernize IT infrastructures in companies, such as the Internet of Things (IoT), Big Data and Artificial Intelligence. That’s not news. Its meaning for the corporate world is much broader. Above all, it is a culture change, which also impacts how business is done. One…
Do you know that the story of lost time doesn’t come back? It makes perfect sense and justifies the adoption of more efficient business management. Therefore, talking about agile communication is so important in the current context. Consumer 4.0 is very different in terms of demands and preferences. With a busy routine, he does not…
While the role of people in the job market is resigned by digital transformation, a leap from Industry 4.0 to Industry 5.0 is taking place. Changes, mainly about what is expected of professionals, are taking place. All employees, managers, and entrepreneurs must understand this process affects the entire production chain. But if you still don’t…
