Category: BUSINESS

The business world is increasingly competitive, and, to stand out, you need to invest in efficient marketing strategies. One of the main tools to leverage product or service sales is copywriting, which can be defined as the art of writing persuasive texts. However, many entrepreneurs are still unaware of the importance of this process and […]

In today’s world, where speed and efficiency are essential, companies constantly look for ways to improve their customer relationships. One solution that has proven to be increasingly efficient is customer service automation. With the help of technology, it is possible to offer quick and personalized responses, reduce errors and provide a more satisfactory service experience. […]

Business Automation: Commercial automation is transforming restaurants and other food businesses. To give you an idea, according to a report, current consumers prefer digitalization and autonomy when accessing menus (52%), placing orders (43%) and paying digitally (45%). Based on the data above, it is a fact that automation is directly linked to consumer satisfaction and […]

Within the business world, several terminologies can be confusing to start with. In this article, we will talk about two of the most common ones to be used: B2B and B2C, two acronyms that name the two most used business models globally. To create a relevant and coherent strategy, you need to know who your […]

Rarely does a business act alone in the market. Therefore, knowing how to differentiate your business is essential to stand out. And thus gain brand loyalty and, consequently, healthy growth. Differentiation is critical to creating a solid brand. With this, it is possible to avoid becoming a commodity. Or, even worse, needing to enter the […]

It’s not news that the B2B companies prospect’s buying journey is getting longer and more complex. This is because the number of actors involved in the buying process is increasing. With so many advertising platforms available, what is one of the main marketing challenges for B2B companies? Build value and gain audience trust. If you […]

If you want your brand to stand out and reach many people, get to know Google My Business. Launched in 2014, the tool favors visibility and boosts the company’s ranking on Google’s results page. In addition, it increases your sales potential. Google is the search engine most people use to search for products and services […]

Customer Data Platform: You already know how people consume and relate to brands has changed over the years; everything is done with greater intensity and even more speed after the 2020 pandemic. Having good digital strategies, using data in favor of and anticipating customer needs are survival items. However, meeting these expectations is a challenging […]