Environmental Sustainability In Companies

Environmental Sustainability In Companies

The practice of environmental sustainability in companies is an increasingly strong trend in most industrialized countries. Brands wish to gain greater prominence and add value by practicing measures to preserve the environment, saving on the consumption of natural resources and improving their reputation with the public. Despite the growth of the sustainable wave, the country…

The Importance Of Market Segmentation Strategies

The Importance Of Market Segmentation Strategies

Market segmentation is crucial to a company’s success by understanding your target audience’s characteristics, needs and preferences. With this, it is possible to customize messages, direct investments more efficiently and increase the chances of winning customers. For example, consider a scaffolding company. By segmenting its market, this company can identify the civil construction sectors that most…