Category: BUSINESS

Technological advancement has brought many changes to the marketing of products and services. Today, it is possible to have a virtual store or website, sell on a marketplace or act as an intermediary in dropshipping sales .  Next, we will explain what this term means, what the advantages are and how to start this business […]

Business Intelligence and predictive analytics are closely linked. In a nutshell, the information processing strategy allows the company to identify opportunities with much more precision. It gives BI a competitive advantage compared to other ways of obtaining strategic insights in the corporate environment. Continue reading better to understand Business Intelligence’s relationship with predictive analysis. What […]

Exporting your company’s products presents itself as a great option, especially in times of internal economic instability, like the one we are experiencing today in our country. However, you need to know how to export within the law, or this solution could become a problem. Legal and fiscal requirements, fees, and taxes are matters that […]

The success of a company is closely linked to the good relationship between all its areas, including those that are not directly related to sales, such as the human resources sector, which has great relevance within the organization. The HR department is one of the main ones in any company because, contrary to what many […]

Google Adwords: Today, the natural and almost intuitive way to search for a product or service is Google, which makes it essential to be present in the most prominent virtual showcase a website can have. Small and medium-sized entrepreneurs are already aware that they need to be seen to be remembered, and they know the […]

Data Storytelling is the technique that uses data to create stories that engage and connect with the public more effectively. Learn how to use this resource to enhance your company’s actions. Whether in ads on social media or organic channels, the art of Storytelling has always been part of Marketing and advertising. These narratives are […]