In this article, We show you how to optimize your Shopee ads so they appear first in searches. From a simple and effective strategy based on SEO – Search Engine Optimization (search engine optimization) – you will increase visits to your store and leverage the sale of your products!
Optimize Your Store With Keywords
A keyword is a word or a short phrase users type into a search engine. The trick is finding the right keywords and optimizing them to increase traffic to your store.
Find The Right Keywords
There are free tools to find the most complete and paid keywords. Some options: Ahrefs, SEMrush, Google Keyword Planner and Uber suggest.
How to know if a keyword is suitable? It has to match the following criteria:
- high search volume
- Low keyword difficulty
- High traffic potential
Next, we will explain better what each of these criteria means.
Low Keyword Difficulty
On a scale of 0 to 100, how difficult is it to rank for a specific keyword in search engines? The lower the keyword difficulty, the easier it is to rank for the keyword.
The main factors that make it difficult for a keyword to rank are the number of high-quality competitor web pages with that keyword in focus and the number of backlinks these competitor pages have.
High Search Volume
What is the volume of searches for this keyword during a specific period? The more searches a keyword has, the more people are interested in that search.
High Traffic Potential
What is the estimated amount of traffic your store can receive if you successfully rank for a keyword? The higher your traffic potential, the more traffic your page will receive after you manage to rank for a keyword.
Three Tips For Finding The Best Keyword For Your Shopee Store
- Search a variety of different keywords related to your product
- Compare keyword difficulty, search volume and traffic potential
- Choose the keyword that has a low keyword difficulty and relatively high search volume and traffic potential compared to the rest
Nine Tips To Optimize Your Shopee Store For SEO:
- Include your store name and use terms like “online store” and “official store.”
- Indicate the country where your store is located and to which markets you ship.
- Add custom information like opening hours.
- Build authority by linking to your official website and social network channels.
- If possible, enter the keyword once or twice in your store description.
- Avoid overusing your keyword so it doesn’t look like spam.
- Avoid using emoticons, hashtags and symbols.
- In the “Text” section in your Store Description, take the opportunity to share more about your products, upcoming promotions and vouchers.
- Include relevant keywords in this description.
8 SEO Optimization Best Practices For Shopee Product Descriptions:
- Name your product with a maximum of 120 characters and include essential information such as brand, model, color and type.
- Make descriptions for each product listing accurate and detailed, at least 20 characters long.
- For more specific products like clothing, 125 to 150 words are sufficient.
- Enter the keyword once or twice in the product description.
- Put your products in the correct category and add product attributes.
- Enter buyer frequently asked questions (FAQs).
- Write original texts, do not copy generic descriptions from other stores.
- Again, avoid overusing your keyword so it doesn’t look like spam.
How To Upload SEO-Optimized Images To Your Shopee Store
- Upload good quality and relevant images
- Resolution/Size: At least 500 x 500 pixels in dimension (minimum 72 dpi)
- Use the keyword in the filename of relevant images
- Compress images to speed up page load time
- Do not use blurred or pixelated images
Four Ways To Get Links To Your Shopee Store
1 – Make sure your social media pages link to your store
2 – Make sure your personal website links to your store
3 – Collaborate with other companies and make partnerships
Reach out to other businesses and explore opportunities to collaborate and exchange links to each other’s store/website. Depending on your products, you may seek partnerships with other stores that offer complementary goods or services.
4 – Collaborate with a blog
Contact sites and offer to write for them. You can include a link to your store in the article or author bio section. Depending on the type of product you sell, look for blogs that post content appropriate for your product category.
Also Read: 7 Steps To An SEO Strategy For Agencies
