Digital Marketing for Doctors: Every doctor’s dream is to conquer more and more patients, retain them, and be recognized as a reference in the field. Nowadays, one of the ways to make this possible is to invest in digital marketing actions for doctors, an offshoot of traditional digital marketing that can bring significant benefits to…
Marketing team or Agency: Digital marketing strategies aim to strengthen brands, attract new customers, and retain old ones. But you probably already know this. Now, when it comes to getting your hands dirty, a more common question may arise than you might think: after all, marketing team or agency, which is the best and most…
After the phenomenon of digital transformation, most professionals reflect on the future of work and the impacts of new trends. The concern is justified as jobs are shrinking more and more. Companies, in turn, also need to prepare for the changes that are to come and that will impact society. Future changes can be positive…
Market intelligence goes beyond the analysis of competitors and has as its primary objective to analyze locally and globally all the opportunities available for a company’s growth. Mapping and monitoring the competition have always been part of the actions to ensure competitiveness. The large volume of data allows the collection and processing of strategic information…
Real-Time Data: You may have noticed that everything seems to happen at a much faster speed than it did 15 or 20 years ago. And that makes complete sense. With the advent of the Internet and the constant advances in technological development, the volume of information in circulation has increased dramatically. And with more information…
Inbound Marketing: How do you feel when you enter a website with multiple banners interrupting browsing? What about a bunch of unsolicited commercial emails in your inbox, in addition to the hated spam? Millions of users worldwide feel the discomfort generated by these actions, so it is evident that the consumer profile has changed and,…
When thinking about email marketing, does your company automatically associate this tool with something that doesn’t give a return? Well, know that many organizations follow this same line. They prefer to bet on online strategies that are more popular, such as social media management. It turns out that email marketing is not only a practical…
The Three Ps of Marketing that are essential for the perfect marketing strategy are “Price”, ”Product”, ”Place” and “Promotion”. We have gathered successful cases of large companies that have become examples using the 4 Ps of marketing. Coca-Cola Founded in 1886, Coca-Cola is a Company whose main product is soda. With over 100 years of…
In the business process, outbound marketing works as a closed circle. Within this circle, several techniques attract the customer’s attention, such as TV advertisements, paper flyers and even the active approach of salespeople and telemarketing. A circle represents outbound because this strategy works more directly, unlike inbound and its engagement stages. So it doesn’t matter…
