Successful companies use the data captured by technologies to leverage their business. Several solutions capture a massive volume of information, store it, analyze it and create valuable reports for business leaders. These technological innovations are essential for strategic planning, including for the marketing and sales sectors. The analyses serve as guidelines for managers to know…
Disaster Recovery Plan: Every company is subject to a series of structural, financial, or technological risks. When you invest in effective management of such elements, you can identify what they are and seek strategies to eliminate or minimize them. As much as you bet on action plans to minimize risks, it is still impossible to…
Google Trends can be strategically critical to your business content. Amid the possibilities that the tool offers, knowing how to explore the resources can be decisive in capturing the right results. Next, we will show you a little more about how to use the tool! Search Terms As soon as you open Google Trends, you’ll…
Omnichannel is the result of one of the many transformations brought about by technology in recent years. It emerged from the perception by companies of a maturing digital world. At first, customers used search engines to compare prices. Then, they began to purchase products via online stores. Currently, the general public wants a complete experience…
The Home Economy In The Foreground Consumer Behaviors: Our natural thinking is that, as soon as they can, people will return to the street and old habits of consumption. This may be true in some respects, but only partially. At the same time that they will leave the house, the house will not leave people…
Consumer Data: Consumers tend to look down on the message of a brand with which they have never had a business relationship. In addition, one in 10 consumers worldwide uses tools to control their data, such as ad-block software, which prevents the tracking of online activities. 87% said they would not do business with brands…
The business agility results have shown that this journey is a necessity for organizations more than a buzzword. The results achieved by agile teams, which masterfully implement agile values and principles in their projects, are a stimulus for the entire organization. After all, what company does not seek to improve its ability to adapt to…
The Internet of Behavior (IoB), a translation of the Internet of Behavior, was considered by a Gartner study as one of the most relevant technological trends. The consultancy predicts that, by 2023, the individual activities of 40% of the global population will be digitally tracked to influence human behavior. IoB is similar to another emerging…
Data Science: As digital transformation advances in the corporate world, demanding information-based responses and experiences from companies, data science becomes essential to support the business, from operations to business strategies. However, when deciding to enter the data universe for good, many organizations ask themselves: where to start? What will be the lifecycle of a data…
