Google Trends can be strategically critical to your business content. Amid the possibilities that the tool offers, knowing how to explore the resources can be decisive in capturing the right results. Next, we will show you a little more about how to use the tool! Search Terms As soon as you open Google Trends, you’ll…
Omnichannel is the result of one of the many transformations brought about by technology in recent years. It emerged from the perception by companies of a maturing digital world. At first, customers used search engines to compare prices. Then, they began to purchase products via online stores. Currently, the general public wants a complete experience…
The Home Economy In The Foreground Consumer Behaviors: Our natural thinking is that, as soon as they can, people will return to the street and old habits of consumption. This may be true in some respects, but only partially. At the same time that they will leave the house, the house will not leave people…
Consumer Data: Consumers tend to look down on the message of a brand with which they have never had a business relationship. In addition, one in 10 consumers worldwide uses tools to control their data, such as ad-block software, which prevents the tracking of online activities. 87% said they would not do business with brands…
The business agility results have shown that this journey is a necessity for organizations more than a buzzword. The results achieved by agile teams, which masterfully implement agile values and principles in their projects, are a stimulus for the entire organization. After all, what company does not seek to improve its ability to adapt to…
The Internet of Behavior (IoB), a translation of the Internet of Behavior, was considered by a Gartner study as one of the most relevant technological trends. The consultancy predicts that, by 2023, the individual activities of 40% of the global population will be digitally tracked to influence human behavior. IoB is similar to another emerging…
Data Science: As digital transformation advances in the corporate world, demanding information-based responses and experiences from companies, data science becomes essential to support the business, from operations to business strategies. However, when deciding to enter the data universe for good, many organizations ask themselves: where to start? What will be the lifecycle of a data…
Business Intelligence: Imagine that you need to make a decision that should impact your corporate finances. Thanks to the logs projected on the screen, you can observe business data, understand insights, and deliberate confidently. This is a typical scenario that characterizes Business Intelligence (BI). The manager needs to access several documents in a business without…
The Customer Success team’s primary mission is to ensure customer success through customer-company interactions. Therefore, CS professionals accompany the customer throughout the after-sales process, from implementation to customer support, in addition to making contacts for solving problems, obtaining feedback, and encouraging upselling and cross-selling if there is an opportunity and need. In addition, the CS…
